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For web sites with multiple language versions, gemiusGeo can help to automatically display the appropriate language to an Internet user.

Benefits from the gemiusGeo Product

Localize Content

gemiusGeo is the easiest way for content providers to localize their content. Local information on your web site (e.g. weather forecasts, news, contact data to local branches, or timetables of local services) can increase the daily usability of your web site and influence its traffic. A larger number of users (both new and returning), translates into greater attractiveness of your site, especially in the eyes of advertisers.

Geo-target Advertisements

gemiusGeo is an invaluable tool in fulfilling media plans for all companies executing online advertising. Advertisers may target a given advertisement based on an individual audience member’s geographic location. Thanks to the fact that geographic location of a user visiting a given web site or using a given search engine is recognized, adjustment of the displayed advertisement becomes possible.

For advertising networks gemiusGeo constitutes the basis for geotargeting according to the Client’s needs. For example, advertising creative for small- and medium-sized advertisers can be precisely targeted at clients living in the same region as advertiser. This is especially important for local advertisers, operating on local markets. The solution enables the advertiser to optimize his campaign to successfully reach the desired target group and minimize his costs.

Localize Language Versions

For web sites with multiple language versions, gemiusGeo can help to automatically display the appropriate language to an Internet user. Thanks to the utilization of information from gemiusGeo, the time necessary for a user to reach information that he or she is looking for can be limited to an absolute minimum, thus increasing a web site’s usability.

If you would like additional information, feel free to contact Gemius.